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This was the key insight of the Central IT Unit in 1997 or 98 or whenever (help me people).Posted by William on 2006-12-30 14:25:06. Link. Report abuse to firstname.lastname@example.org. Back to the main document list
Can't help you on the date William, but the thought this prompts for me is that this change in approach is analogous to the old marketing principle that you should sell the "benefits" not the "features".