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118. The rise of user-generated websites signals another and potentially more efficient and cost-effective option for government. Government has long relied on not-for-profit agencies from the third sector to supplement its own information provision to citizens (e.g. the Citizens Advice Bureau service). However, the rise of user-generated sites provides a vehicle whereby citizens can collect and share information themselves, in a focused, low-cost way, reducing the information asymmetry between them and suppliers of goods and services. One of the best known of all such sites in the UK is MoneySavingExpert.

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