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Box 6: How the internet has transformed the holiday industry
A Burst Media survey of over 2,000 web users who planned to travel in the next three months found that nearly half (47.2%) of respondents who intended to use the web to plan their upcoming travel said the internet would be their primary travel resource. In 2006, 20.1% of UK survey respondents booked their most recent holiday online, compared to 16.8% in 2005 and 12.4% in 2004. These changes are reducing the need for travel agents and improving the direct information base on which travellers are able to plan. Furthermore, the emergence of new websites allowing traveller feedback on certain travel venues and experiences can place pressure on the providers to improve over time.

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