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There has been relatively little change in the focus of campaigns under the new voting systems. Although some small parties have been able to take advantage of strategic campaigning for the list seats under AMS, wider national issues and traditional constituency-based tactics tend to predominate. The role of UKIP in the 2004 European Parliamentary elections, and the Greens and Scottish Socialists in the 2003 Scottish Parliament elections, are exceptions. It may be that lessons learned from these experiences may lead to more distinctive approaches from the larger parties in time. Previous reviews reported that campaigning for General elections in the UK focused on marginal seats but other research comparing countries with different systems found that more people reported contact with a political party under FPTP than other voting systems. It is difficult to draw conclusions from the limited research available about experience within the UK.

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