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Achieving widespread citizen acceptance and take-up of services via new channels presents an urgent and important challenge if we are to realise the benefits from these new and innovative ways of working. In order to do this, we need to improve our understanding of customer preferences, as well as their needs.

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That's why it's essential to give people what they want, and not to fob them off with what you assert they want (with little evidence), and then spin your way out of the mess that results.

Co-design + co-decision + co-creation/production + co-monitoring and feedback = co-governance

We're ready, HMG. Are you?

Posted by William on 2007-01-24 22:42:26.
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