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1.5 This is self-perpetuating. The entire public sector faces a constant battle with "avoidable contact" — demand caused by customers initiating contact because they are confused, need to check on progress, pass on information they have already given to other parts of the public sector and so on. This is contact that would not be necessary if the public sector could get things right first time. It simply frustrates customers and wastes their time; erodes public trust in government; clogs up government offices so that more important demand goes unmet; and wastes money. The challenge for the public sector is to follow the example of leading private sector providers who have re- thought the ways in which they interact with people and businesses to improve customer value and reduce costs.

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