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I commissioned the Power of Information Review in light of the fast-changing world. From 1998 to 2006, use of the internet in the UK has grown explosively, from 9% to 57% of households connected to the internet ( Office for National Statistics, Households with access to the internet, Great Britain, 23 August 2006). A small group of mums can reach an audience of hundreds of thousands. They do not need a large organisation with an expensive IT support system or technological expertise. If 30,000 parents were meeting in a park or football stadium to share information and tips about parenting, government would take notice.

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