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Nearly half of all women recently diagnosed as having breast cancer turned to the internet for information on health. Although clinicians, researchers and healthcare consumers are concerned about the accuracy of online health information a 2006 study in the British Medical Journal found that most posted information on breast cancer was accurate. Perhaps more importantly, most false or misleading statements were rapidly corrected by participants in subsequent postings. An examination of 4,600 postings found only 10 (0.22%) to be false or misleading. Of these, seven were identified as false or misleading by other participants and corrected within an average of 4 hours and 33 minutes (maximum 9 hours and 9 minutes). Consumers are satisfied with their online experience and are making choices based on the information that they encounter.

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