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115. The economic policy of the UK is based on an assumption that well- functioning markets in goods and services generate wealth and well-being. Whenever the suppliers of a good or service have better information about it than the citizens consuming it, markets work less efficiently than they should. As one study notes, 'If citizens are to be given more choice in public policy and services, they must be provided with information in forms they are aware of, can find easily and are readily understandable when they are reached.' Government has several options at its disposal to help achieve this.

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