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64. Innovation in this area need not be limited to the private sector. The BBC is frequently cited as an innovator. In 2005, it launched a project, called BBC Backstage, to encourage non-commercial re-use of various types of information normally unavailable to outsiders. Popular types of content provided by the BBC as part of Backstage include traffic reports, weather data and the TV programming guide. The site has a development community of around 1,300 users and has resulted in a number of innovative projects, including a mobile phone traffic news system in the UK, mtraffic.

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