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60. The internet has created a new group of information users: people who mix and combine information to create new services of benefit to society. This culture of 'data mashing' has been led by enthusiasts and small businesses, empowered by visionary information-access programmes from internet pioneers like Google and the BBC. In the past, few individuals or small organisations had the technology or skills to access and re-use public sector information. Today, the power of cheap computers and the wide availability of free software makes mixing and mashing information quicker and easier.

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