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8. This change in the way people use their time is affecting other things, such as the ways in which they make decisions. Internet users now consider search engines as important when researching products and services as personal recommendations from trusted friends. A recent research report by the Pew Internet and American ife research programme called 'The Strength of Internet Ties' found that 60 million Americans claimed that 'the internet has played an important or crucial role in helping them deal with at least one major life decision in the past two years'.

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