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6.5.11 A particular issue that must be considered during service design is whether it is necessary to identify a specific individual carrying out an e-business transaction on behalf of an organisation. The actual approach depends on the underlying business process being supported. For example, it might be appropriate for a purchase order to be placed by an identified organisation, with the identity of the individual being managed by the organisation. Similarly, for many transactions with central or local government, al that is of concern to the citizen is that a transaction is with an identified organisation.

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